Who We Are

BECCA MGMT exists to raise the standard in talent management.

We are a legal-first management firm built on the belief that creators deserve the same level of strategic representation, contractual protection, and business rigor as traditional talent. In a industry where legal oversight is rarely standard practice, we embed legal strategy at the core of everything we do.

Led by an entertainment lawyer, we protect intellectual property and leverage, negotiate sophisticated, high-value partnerships, and help digital creators and public personalities build durable, scalable businesses — not just one-off deals.

Isabella Chen, ESQ.

Founder and CEO

Isabella Chen is a former talent-side entertainment lawyer who has represented A-list celebrities across film, television, and media before founding BECCA MGMT. She is a graduate of Princeton University and NYU School of Law, and brings legal rigor and deal-making expertise into the digital creator economy.

After working in traditional entertainment, Isabella saw that digital creators were being managed through informal, marketing-driven agency models with little strategic or legal representation. She founded BECCA MGMT to bring the standards of traditional talent & legal representation into the creator space.

As both an attorney and creator, Isabella operates as a principal advisor to BECCA MGMT’s roster, leading negotiation strategy, deal structure, licensing and IP, & long-term career planning. Under her leadership, BECCA MGMT creators have achieved 5-20x (and more) income growth & built sustained, high-value partnerships with global brands.