Why We’re Different

Redefining Influencer Management with Legal Expertise on a Global Scale

We believe that every creator deserves both an advocate and a partner who truly understands the complexities of the digital landscape

BECCA MGMT was built on a foundation of advocacy, professionalism, and transparency to address a critical gap in the influencer industry. 

Our Expertise

Our team comprises talent managers and industry professionals with strong backgrounds in traditional entertainment, media, and brand marketing. We bring a unique blend of skills to every client relationship:

  • Talent management

  • Brand partnerships

  • Influencer strategy

  • Deal negotiation

Leadership

Leadership

Isabella Chen

Founder and CEO

Founded by Isabella Chen, BECCA MGMT blends legal expertise with content creation experience to redefine talent management.

A graduate of Princeton University and NYU Law School, Isabella is a talent-side entertainment lawyer who has represented A-list celebrities and is also a successful beauty influencer.

She launched BECCA MGMT with the vision that “every creator deserves their own Becca”—a dedicated advocate who secures valuable partnerships while protecting creators’ rights.

Under her leadership, BECCA MGMT has empowered talents to achieve significant career growth, with many seeing a 5-10x increase in income through a collaborative, team-based approach.